POSM (Point of Sales Materials) refers to marketing tools used at the point of sale to attract customers, boost sales, and build brand recognition. Traditional POSM includes items like standees, posters, leaflets, wobblers, shelf talkers, etc. However, these are increasingly being replaced by Smart POSM - which leverages modern technology to enhance promotional effectiveness.

In today's digital era, mobile apps have become an indispensable part of everyday life. This makes mobile apps attractive targets for cyberattacks, particularly Man-in-the-Middle (MitM) attacks.

The Multi-channel digital communication (MTC) solution is becoming a crucial tool for businesses in communication and event organization, helping to optimize guidance, brand promotion, and engagement during events.

Online advertisements are often disruptive and interrupt users' browsing experiences. However, they serve as a primary source of funding for the free websites people use daily. Taking advantage of the widespread presence of online ads, hackers can easily spread malware or carry out security breaches, such as stealing personal information or attacking users' server systems through fraudulent ads. These types of ads are often considered malvertising—deceptively disguised to make them difficult to recognize, increasing the likelihood of users falling victim to cyberattacks. Let’s explore malvertising in more detail and learn effective ways to prevent these attacks in the article below.

Recently, a major multimedia channel in the U.S.—Fox News—issued an important warning about a new and highly sophisticated online scam. This scam specifically targets Windows users with the intent of stealing data and taking control of victims' computers through malware-controlled remote access software. This attack is considered a more advanced form of email phishing compared to previous methods, exploiting users' psychology and leveraging Windows' credibility to lower their guard and fall into the trap more easily.

Google is the most popular search engine on the internet. However, some common search habits of users have given hackers the opportunity to carry out fraudulent activities to access and steal personal information or important data via Google. Are you guilty of these habits when using Google search, and how can you protect yourself from phishing attacks? Let's find out in the article below.

Warehouse operation management trends are a critical issue in the production and business activities of many companies, especially small and medium-sized enterprises (SMEs). Effective warehouse management brings numerous benefits to businesses, helping optimize operating costs, reduce risks in handling goods, and increase revenue. However, many companies still face challenges in optimizing their warehouses. In this article, let’s explore the common difficulties and key strategies to help businesses manage their warehouses most effectively.

Finding an efficient, cost-effective electronic menu management solution that ensures synchronization across multiple stores is crucial. Let’s explore the MTC solution and how it optimizes electronic menu screen management in the article below.